An idea I came across recently in the book The Imagineering Workout comes from Martin Sklar, the Vice Chairman and Principal Creative Exec at WD Imagineering.
He brought out that Buzz Price began a practice when answering questions and reporting findings to Walt himself, and that was to start with “Yes, if…” rather than No, because…”
“No, because…” is a deal breaker. It says “there’s a brick wall that we can’t go thru, over, under or around.” Move along, there’s nothing to see here. This idea is DOA, and if it is to survive, then it must be resuscitated by someone with greater vision and/or authority. “No, because…” is negative in perspective, boxing in ideas before they’ve had a chance to run free to see what other places they may lead us. An idea that isn’t free to run cannot lead us to other ideas that we haven’t considered yet. “No, because…” feels to your team like an idea has been rejected.
“Yes, if…”, however, is the language of possibility. [Read more…]