Bob and I recently did 2 episodes of Creative Independence where we talked about how to get yourself established on LinkedIn, (part 1 and part 2) where we covered everything from signing up to tricking out your personal and business profiles. While we felt we had hit everything, a question from Marty Qatani made it apparent to me that though we had covered the “how” quite thoroughly, we had kind of glazed over the “why”, and maybe a bit of the “what”. So, here are Marty’s questions, and my response to him.

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