One of the first things we noticed with my wife’s new hairdo is that making it work costs money and time. My wife, who never used any type of ‘after shower’ hair products now has 3 new ‘goops’. She’s also purchased 2 new brushes (we started with only one, but we have an 9 year old daughter and items such as brushes tend to go missing on a regular basis). And she now regularly uses my hair dryer. No immediate out-of-pocket expense for that, since she was able to leverage resources already on hand, but seeing as how I generally have to buy a new one for myself every 18-24 months, I’m guessing this rate will increase.